If We Can’t Smell Your Brand, You Need to Seriously Rethink Your User Experience
A brand is nothing more than a perception. Dictionary.com defines perception as: “a single unified awareness derived from sensory processes while a stimulus is present.” In other words, your brand is...
View ArticleWant a High-Level Affiliate Marketer to promote your brand? Check these 3 boxes.
Affiliate marketing is a great way to create an additional revenue stream in your business. However, many people struggle to get this income stream up and running effectively. We’ve helped our clients...
View ArticleBeyond Aesthetics: Discovering the True Purpose of Brand Strategy
Tell a business owner they need a marketing strategy and they will always agree. They’ll immediately start talking about ad campaigns and email sequences. They’ll start spitting out product offers and...
View ArticleHow to get exactly what you want when creating your brand
We’ve been hearing the same sad story from thought leaders who come to us looking for help with their brands. They get partway through a website project, and it goes off the rails. Eventually, the...
View ArticleAnswer These 3 Questions to Create Messaging That Converts
You became an entrepreneur because you want to change lives. You want to help people feel better and live better so they, too, can make this world an awesome place. But that’s not going to happen if...
View ArticleUnlocking Revenue Growth with a Strong Brand Soul
Brand Soul: More than Just a Spiritual Concept You might hear the term “Brand Soul” and think it’s reserved for meditative retreats or yoga studios, but this concept extends far beyond those...
View ArticleWhy AI and Branding Are Like Oil and Water: The Intuition Gap
Considering an AI for your branding needs? Let’s explore why that might be more challenging than you think. It’s a bit like expecting a calculator to understand poetry – ambitious, but not quite...
View ArticleIs Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning...
Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your brand’s voice on...
View ArticleReimagining Your Brand: From Brand Blues to Market Muse
Think of your brand as embarking on a journey through the competitive market. Sometimes it might feel unnoticed or misunderstood by your ideal customer, almost like being lost in a vast forest. Here,...
View ArticleThe Relatability Factor: Why Human Craftsmanship Trumps AI in Branding
In the era of rapid technological advancements and the rise of artificial intelligence (AI), the question of whether we still need human touch in branding may arise. After all, AI has proven itself to...
View ArticleHow Our 7-Figure Clients Are Winning the Marketing Game To Create Consistent...
In the relentless arena of marketing, the victors are those who not only craft a visionary brand strategy but also commit to its consistent execution. The playbook of our 7-figure clients isn’t filled...
View ArticleIt’s Not You. It’s Your Brand. And It’s Fixable.
Have you ever felt like a USB trying to connect to an HDMI port? Full of potential but just not fitting in? That feeling, my friend, is Imposter Syndrome. But plot twist: the misalignment might not be...
View ArticleUnlocking the Magic of Lead Generation: The Enchanted World of Online Quizzes
In the ever-evolving realm of digital marketing, finding innovative ways to engage potential leads can often feel like a quest in a mystical forest. Among the myriad strategies lies a powerful...
View ArticleA Leprechaun’s Guide to Brand Strategy: No Luck, Just Genius
Top o’ the morning to ya! By the time you read this post, Trina and I will be traversing the hills of Ireland, immersed in the rich Irish culture and traditional foods. So pardon us if this post comes...
View ArticleNew Brand, Who Dis?
Picture this: You’re at the grand unveiling of your business’s rebrand, hidden behind the curtain, heart pounding, palms sweaty. It’s the moment of truth. But lurking in the back of your mind is that...
View Article7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)
In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
View ArticleFrom Entrepreneur to Thought Leader: The Strategic Dive into Influence
Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...
View ArticleAuthenticity vs. AI: Why Your Personal Story Matters More Than Ever
There’s a bit of a rebel stance in the slick, algorithm-driven world of digital marketing. And it’s not the newest AI tool or some “groundbreaking” tech gimmick. It’s about something far more old...
View ArticleWhat Does Your Website Actually Do For You?
With new social platforms popping up what seems like every week now, it’s criminally easy to let your website gather dust in a forgotten corner of the internet. It’s easy because you’re not your...
View ArticleBe the tab your customers stubbornly refuse to close
When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand...
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